Helping fans enjoy the Euros final, one deep breath at a time

For many, the 2020 UEFA European Football Championship Final can be a time of anxiety, frustration and anger. So to help football fans relax so they can enjoy the game, we got Calm to invite them to take a moment to take a deep breath. Armed with a sheet of tweets and a football that encouraged people to breathe, we reacted live to the events of the game. We even went as far as giving away free year-long subscriptions to the most stressed out football fans.