Shifting EE from tactical channel to cultural engine

When EE launched New EE, it wasn’t just a business shift. It was a full brand refresh and a whole new approach to social. We took it from a basic top-of-funnel play to a cultural engine that actually engaged people, acted like a creator and made some real noise. That meant working with all kinds of creators on all kinds of wild ideas, like swapping mints for mint green Google Pixel 8s, engineering the most ridiculously exhausting day ever, hacking #PowerPointNights and even birding with a birdwatching collective. 

Check out the highlights below and hit me up if anything catches your eye!