The social challenge that sparked a global movement for World Mental Health Day
UFGMH - Move For Mental Health
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Mental health awareness is growing, but funding? Not so much. And if governments won’t take action, the people will. So for World Mental Health Day, we got the world moving…literally. We launched a social challenge inviting people to share videos of themselves moving in any way they liked. Dancing, stretching, walking, anything to show that movement can be a powerful tool for mental well-being.
To get things started, we teamed up with top dance creators, who shared their moves while opening up about why mental health matters. And it took off from there! Everyone jumped in, including Steve Aoki and DJ Marshmello.
We even hosted the world’s first-ever virtual march, taking participants on a digital journey across 18 countries to hear firsthand about the mental health challenges and solutions facing people around the world.
And because no movement is complete without a soundtrack, we collaborated with artists from Africa, Asia, Europe, the Middle East, and Latin America to create an anthem for the cause. Move Together has since been streamed over 13,000 times.
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