Uniting those who live for football and those who couldn’t care less during the World Cup

During the World Cup, not everyone can watch how they want because not everyone likes football. But with Samsung, both football fanatics and apathetics can enhance their viewing experience. To show this, we created skits with creators from around the world that dramatised how the features in Samsung’s TVs and projector can bring people together. 

The campaign also included a branded Reddit prompt which got some interesting responses, to say the least.