Inviting everyone to explore everything TikTok has to offer

Some people still think TikTok is all about dancing and lip-syncing. But it’s so much more than that. It’s a whole world of diverse, inclusive communities.

So to get more people on TikTok, we created 5 short videos that invited them to explore everything it has to offer. From mass culture to subculture. Fashion to sports. Music to beauty. It’s all already here. And everyone is welcome.